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TIME OF DESIGN
Patricia Urquiola, famous designer of international renown, has been selected by the Florentine House to create the new concept of its flagship stores in Florence, Hong Kong, Miami, New York and Paris. Spanish by birth, but passionate about Italy, Patricia has worked with masters like Achille Castiglioni and Vico Magistretti.
Her partnership with Officine Panerai began in 2011 with the artistic direction of the exhibition «O’Clock - time design, design time,» which questioned the relationship between time and design.
The values of luxury, quality and sobriety combined to a strong military past are dear to the Officine Panerai and have been master- fully conjugated to the eclectic and boundless creativity of the Spa- nish designer. Their partnership is based on the love of excellence and design in perfect consistency with the history of the brand.
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