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MAX MARA WHITNEY BAG DESIGN BY RENZO PIANO BUILDING WORKSHOP
Max Mara, the Italian label of ready-to-wear, has sponsored the opening of the new Museum. During the opening night, it has presented a purse in homage to the pure design of this new place of the U.S. talent show.
Designed by Renzo Piano Building Workshop in collaboration with Max Mara, this beautiful accessory recalls the museum space in all of its details.
Its shape follows the structure that envelops the building like a ribbon whose reliefs are transposed into padded ribs.
As for its exterior color, it plays the white card in subtle shades of gray to infinity in a metallic sheen. The ruby red of the inner lining recalls the predilection of Renzo Piano for primary colors in most of its projects.
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