Page 161 - B-ALL#15
P. 161

BOXES of
LEGEND
Micha Christos photographer Gilbert Benesty
Elie bleu is a company whose reputation is as international as it is secret in the pantheon of French luxury craftsmen.
CEO of Elie Bleu, Laurent Fuchs was born in the seraglio with his mother, heiress of Nina Ricci who was unfortunately obliged to sell the family company in 1998 and a Fragonard belonging to his father, Gilles Fuchs, a renowned art collector.
However, he owes the success of his business only to his entrepreneurial talent and vision of a market niche. He knew how to transform a craftsmen home into an unavoidable concept of the precious box for all the crowned heads, politicians and Stars from around the world.
These unique pieces on order contain the treasures of the most famous jewelers, the watches and the pens of the most knowledgeable collectors and the cigars of the denizens of power. Not content with brilliantly making these luxury boxes under his label or other surnames of prestigious brands, he knew how to insufflate them with a new creativity.
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