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Oliviero Toscani - Campagna Fiorucci- 1975 © Oliviero Toscani Studio
Fiorucci has perfectly materialized the famous line of Molière «the great ambition of women is to inspire love». He imagines provocative, free and sexy women that his clients love to identify with to ignite men’s minds.
From New York Beat to Swinging London to the depths of the Italian province, this emancipation wind with its sulphurous and candid perfume fills the hearts of fashionistas.
In Milan, New York, Los Angeles, Tokyo, Sydney, Rio, Hong Kong or Venice, custo- mers from all over the world are jostling for the first chao concept-stores cleverly arranged in a riot of ice cream-flavored, tempting colors and madly regressive.