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Daughter of two Welsh teachers, she leaves her family at 16 to live alone in London, meets her future husband, a descendant of a very well-off family aristocrat, and lives with him a bohemian life until their installation in 1955 in their little cottage in Chelsea. In the basement, they open a restaurant and on the first floor, a second-hand shop where she displays her creations. Designed by Terence Conran, this meeting place is quickly becoming the favored address of London’s youth and international show biz.
Her fashion defies the rules, offering affordable clothing with short, tight and androgynous cuts. The centerpiece is the mi- niskirt. Added to this icon are apron dresses and incredible colorful plastic raincoats with PVC shoes.
In her fashion shows, as in the shop windows, Mary Quant invites women to free themselves from the dress rules of an era gone by.
Twiggy - Photograph © Terence Donovan, courtesy Terence Donovan Archive Iconic Images