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Her silhouettes are often simple, reminiscent of modern sportswear, yet incredibly rich in their contrasting colors, geometric shapes and the play of their materials.
Mary Quant had the idea to shorten the length of the skirts by about fifteen centimeters after trying to catch a bus. The designer liked to repeat that she had not invented the miniskirt, but that her creation was up to the girls in the streets of London, protagonists of a pop revolution in a sparkling city that was in constant change.
In the ‘50s, the youth in love with freedom and lightness was identified with the model Twiggy, symbol of modernity and fashion, Mary Quant.
In the mid-1960s, the designer founded the Ginger Group; it offers a cheap fashion for the US market, launches a line of makeup and even draws the interior of the new Mini.
Her waterproof mascara and pop makeup in «paint boxes» color the fashion of a new style to the rhythm of mini dresses, tights and plastic boots. A new woman is born.
Jill Kennington wearing white PVC rain tunic and hat. Photograph by John Cowan, 1963
© Ernestine Carter Archive, Fashion Museum Bath