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The story of «Chez Dede» began with two lovers, two enthusiasts, Andrea Ferolla, illustrator and teacher, and Daria Reina, designer and photographer.
Married for almost twenty years, they made their debut by creating a communication consulting agency for luxury brands before launching their own place and their own label “Chez Dede” in 2011.They start their business by imagining original gifts for their friends and clients.Their scarves, shopping bags and unique pieces decorated with Andrea’s wonderful designs quickly become collections in their own right.
He is Italian, she Franco-Italian and between them they imagine a universe in their image with a real personality, an original signature.