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Her determination and her perfect skills in B to B, abroad, will win out.
She spent several months training «on the job» and attended all the major inter- national trade fairs. She learned quickly. Years later, her network woven from the United States to Japan via Europe and Dubai recognized her expertise.
Her knowledge acquired from those who make wine also allowed her to define her convictions. She is sensitive and receptive to committed winemakers who favor organic and natural products. Nothing to do with a fashion effect, the impact on quality is just logical and obvious.
The desire to fill in some gaps tickles her. She passes the Wset (wine & spirit edu- cation trust) a fast, ultra-effective and recognized training. She strengthens her theoretical bases and acquires the technical essentials. She also refines her palate during wine tastings from around the world.
With legitimacy and answers to all possible questions in her bag, Sophie goes back to her playing field but a new opportunity to seize presents itself which will be the first step towards her Involuté concept.
A law firm asks her to organize a wine/cheese tasting for clients. Seventy people. The service is a success. Everyone gives their enthusiastic compliment but what stands out is the simplicity, the chic and the emotion. Other «premium» events follow and the creation of her company. Word of mouth works because Sophie Roulé offers something other than a tasting. She offers an immersive experience to the guests, appeals to their olfactory memories, solicits their memories and their sensory baggage. No boring and divisive technique.