references
Christian Dior was a lover of nature and he
thought each of his creations in vegetal terms. His fashion house took inspiration from the sap of his passion for botany in the garden of his villa Norman « The Rhumbs » in Granville. Perfumes and cosmetics are born naturally in a cradle of roses, the icons of the Dior house.
Christian Dior said,
«Real luxury requires the true material and craft work. It only makes sense if its roots are buried in a tuft steeped in tradition.»
Today the Dior gardens regroup plots around the world and are placed where every plant gives its exceptional qualities. Sciences and Art are allies in the Universe and the Dior Innovation Center was created to turn these rare extracts in active molecules.
Every precious substance is thus treated like a draped silk fabric with the mastery of Haute Couture and with the most advanced techniques to extract the youth secrets of the flowers.
