references
LA PRAIRIE
PURE
GOLD
LA PRAIRIE has been working for years on the most precious components with
top-of-the-range formulas in order to create elixirs of youth. Famous worldwide for its Caviar lines, LA PRAIRIE went gold-fishing for its «Radiance» collection. A young-looking skin is a combination of freshness and clearness. In order to recreate this healthy glow, LA PRAIRIE chose to marry quartz with liquid crystals, reflecting pigments and micronized airborne particles of gold in addition to an aqueous base. The reaction to these working fluids and this play on light is that of a thorough regeneration of the cells, so that the visage regains a homogeneous skin tone, so much for the hard feelings. The bottle is already full of glamour, or so its brightness claim, not to mention that the effects are immediate and long lasting. A cream and a serum ritual to apply day and night, the drops are made of the precious metal to activate the regeneration that is responsible for the vitality and anti-aging of the skin.
A velvety skin, a healthier and unified complexion, wrinkles removed, so is the promise made to the consumers of this «pure gold »... Like Baudelaire used to say: « une femme doit se dorer pour être adorée” (“a woman needs to be gold to be adored”)
www.laprairie.com
